CECILIA WECKSTRÖM

I strive to inspire and connect people to realise their genius in everything I do

ABOUT ME

I help senior leaders and established organisations catalyse change and lead enterprise-level initiatives to adapt, transform and capitalise on changes in the consumer landscape.

People - An accomplished leader, coach and communicator, I lead by demand rather than command and excel at building movements for positive change. I bring a contagious energy to inspire, connect and empower diverse teams and communities of practice to innovate and co-create impactful solutions for which people feel ownership and accountability. I balance building teams, communities, and capabilities with improving systems, structures, and ways of working to ensure lasting behavioural and structural transformation.

Innovation - I'm a self-starter specialising in finding opportunities in uncertainty and excel at synthesising complexity into clear and concise insights and strategies. I combine design thinking, business strategy and multi-disciplinary expertise across product innovation, consumer experience, customer insight, brand, digital marketing, sustainability, and diversity & inclusion to turn strategy into tangible results.

Impact - I balance respect for heritage and brand with transformation and change to create measurable results and long-term growth. At the LEGO Group, I have contributed to the company's turnaround into the world's most powerful brand by delivering new product lines, deeper relationships, better LEGO experiences, greater engagement in our sustainability ambition, and establishing D&I into the culture and organisation.

Beyond work, I am a trustee of an educational charity, and member of the International Advisory Board of HEC Paris, an adviser to the CEOs of two health tech start-ups, and a visiting fellow at the University of London: Central Saint Martins. Creatively, I write and produce music under the artist name Oxime.

NEWSLETTER

Are you driven by a search for fulfilment at work, becoming more resilient and effective in your leadership, and navigating change? Protean at Work brings together what I'm reading, reflecting on and inspired by.

SPEAKING

Connecting people, innovation and impact is the underlying thread in my speaking and I champion consumer co-creation, the value of communities, open innovation and eco-systems for value creation.

For over two decades, I've held various roles at the LEGO Group and played a substantial part in the LEGO turnaround to become the world's most powerful global brand and among the TIME100 most influential companies.

In that time, I've built experience and deep insight into product innovation, consumer experience, -insight, -engagement, digital marketing and transformation, sustainability, diversity, and inclusion.

These lenses give me a holistic understanding of consumer-driven and customer-focused innovation and transformation combined with deep insight into leadership, building trust and catalysing change in various contexts.

ARE YOU READY FOR CHANGES?