Cecilia Weckstrom is a purpose-driven, innovation-focused leader whose career reflects her passion for inspiring and connecting people to realise their genius.

For over two decades, she has held various roles at the LEGO Group and played a strong part in the LEGO turnaround to become the world’s most powerful global brand and among the TIME100 most influential companies.

Cecilia has a background in design, an MBA and her experience bridges product innovation, consumer experience, digital marketing, sustainability, diversity, and inclusion. These lenses give her a holistic understanding of consumer-driven and customer-focused innovation and growth, combined with deep insight into ESG topics, leadership, building trust and catalysing change in various contexts.

She works with organisations and individuals to catalyse change and drive innovation and transformation as a leader, advisor, coach, blogger, and speaker. And champions consumer co-creation, open innovation and eco-systems for value creation. ​

A visiting fellow at her Alma Mater, Central Saint Martins, Cecilia is an adviser to the CEOs of two health tech startups and a member of the International Advisory Board of HEC Paris, where she also completed her TRIUM Executive MBA. Furthermore, she is a board trustee of the National Saturday Club, a charity that inspires young people to take up careers in the creative industry. Creatively, she is a published music producer under the artist name Oxime. Originally from Helsinki, Finland, Cecilia is based in London.​

*Brand Finance



  • 2022 PEPSI Lipton Private Event

  • 2022 D&I Leaders Global Forum, London

  • 2021 D&I Leaders Webinar: Psychological Safety - What is it, and how do we promote it?

  • 2020 D&I Leaders Global Forum 2020, London

  • UK2019 Global Innovation Forum, London, UK

  • 2019 European Community News Conference, Amsterdam, The Netherlands

  • 2019 SKY Private Event, London

  • UK2019 Wavelength Inside Innovation, London, UK

  • 2018 Marketing Society Braver Conference, London, UK

  • 2017 Wavelength Oxygen Event

  • 2017 Wavelength Inside Innovation, London, UK

  • 2017 UAL Central Saint Martins & Birkbeck College Launch of Design MBA, London, UK

  • 2016 PEPSICO Private Event

  • 2016 Elanco Eli Lilly Private Event

  • 2016 PEPSICO Private Event

  • 2016 TRIUM Global Executive MBA: HEC Paris Business Strategy Module, France

  • 2015 Wavelength Inside Innovation, London, UK

  • 2015 S-Pankki Private Event, Helsinki, Finland

  • 2015 Eli Lilly Private event, London, UK

  • 2015 UX London, UK

  • 2015 SXSW: Playing to Learn: Lessons from Game Design Gurus, Austin, US

  • 2014 Alix Partners Forum: Value Creation in a Low Growth World, London, UK

  • 2014 TRIUM Global Executive MBA HEC Paris Business Strategy Module, France

  • 2014 Global Design Forum, London, UK

  • 2012 Customer Experience Exchange, TEN, London, UK

  • 2012 Design and Emotion Conference, London, UK

  • ...

Are you ready for changes?